Writing Samples
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Blog PostDuring my time at (add)ventures, an intern project me and the other summer interns were assigned involved coming up with ideas on how brick and mortar stores can attract Gen Z's in a digital world. Following an excursion to retail stores where we noted and took pictures, we came together to determine 10 solutions. Following the brainstorm, I was then tasked with developing a blog showcasing our 10 ideas that would live on the (add)ventures website.
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Marketing BlueprintFor this assignment, we were asked to assume the role of an account executive at an agency, and create a multimedia campaign proposal for an organization. In this proposal, we were to include an executive summary, a situational analysis, a brand history, an overview of the product and its price, and the influences the product holds. After this, we were to analyze the product with a SWOT analysis, and conduct field research through a survey. After conducting this research, we then proposed a media plan for the organization's product, complete with a news release regarding the product.
For the assignment, I chose to analyze and create a media campaign for Halo Top ice cream. |
Alex and Ani PR Writing PortfolioFor this assignment, we were asked to pick an organization and create a series of documents that a PR professional would write in order to represent said organization. For this assignment, I chose Alex and Ani who at the time had just released a new Charity by Design campaign that featured celebrity designed bracelets that benefitted the Epidermolysis Bullosa Medical Research Foundation. The portfolio consists of a backgrounder, announcement news release, feature news release, pitch email to a reporter, newsroom article, blog post, social media posts and mobile messages.
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Promotional Bundle
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This assignment required us to create a fictional product or service, and then produce a series of five digital artifacts that would help to promote the idea. Three of these artifacts were to be designed, heavily revolving around visual aspects. The other two were required to be text heavy, including at least 750 words. All five artifacts had to relate to each cohesively, as they all revolved around the same central idea: your product. For my service, I chose to create a Harry Potter themed cafe.
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Narragansett Beer Research Paper
For this assignment, we were asked to choose a Rhode Island based company and review their history and analyze their community relations efforts. We then had to come up with a strategy for the company to adopt and make recommendations of target audiences they should consider in order to improve their presence and expand their company. Following this, we were asked to analyze two other local companies as well as two national companies, reviewing their history and also their community relations efforts, which would be used as comparison to Narragansett Beer.
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Press Release
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The following press release was written by me during my time as a Communications Fellow at the City of Providence. This release was prepared and published to announce the 2019 dates for the cities annual arts festival, PVDFest.
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Media Advisory
The following Media Advisory was written by me during my time as a Communications Fellow for the City of Providence. This media advisory was drafted for an event with the Mayor, where he took a tour of Providence businesses that were participating in the city's loan initiative.
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